जब TATA ने खरीद डाली अपने से बड़ी कम्पनी | Rise And Fall of Jaguar & Land Rover |
Tata Rule Britain If her Highness Has Kohinoor, So What? We Have Both Jaguar And Land Rover This Was The Headline Of The Newspaper When Tata Bought Jaguar And Land Rover For 2.7 Billion This Was Not A Normal Business Transaction It was a matter of pride for the Indians and a big bang in the international market.
Ford, which is the second largest tax maker in the world, could not bring Jaguar Land Rover into profit, and how Ratan Tata brought it into profit. Ford which Insulted Tata once. TATA took revenge from Ford by buying it I am not going tell any nonsense story. It is a business coach's channel, will talk about facts, will talk about people This case study is for every Indian who loves TATA student who wants to know how things have come in loss and if they have come in loss, then how to take them back to profit, this study will teach you how to protect your employees and the
people around you. The heart is won, this is the story of Tata, this is the story of the country and This is the story of a dream and respect, if you want to listen, then listen to the full story, don't leave the story in the middle, if you want to leave the story, then take it out now The story begins from Tata Motor Tata Motor said We Have Ruled Enough in Indian Market There Is Still A Lot Of Scope Left, But If Tata Motor Wants To Be An International Brand, It Will Have To Go To The Global Market And In The Global Market, The Most Developed Market Is US Market. There you will have to enter and in developed market like US that it is very less to build a brand from zero and there is a lot of expenditure and the expectations of the customers of the developed market they are also very high, so matching them is also not of any help.
The only way was that this could be reduced only by buying the already company where an already brand is sold there, so Tata was in this Makeshifter that brother should get such a good brand which we could buy, he got the opportunity. On June 2007, when Ford officially announced that our two brands We have to sell Jaguar and Land Rover. now let's talk about why Ford wanted to sell Jaguar and Land Rover, and whether it developed itself or belonged to someone else, then brother, this brand did not even make this Jaguar.
The brand was formed in 1935 and then bought Fortuner in 1989. Land Rover was made by spending 2.9 billion in 1948. It was considered gold standard in off rating. Its such that companies have been changing again and again, the company has been sending the company, buying and selling it, till 1994, BMW bought it, in 2000, Ford bought it from BMW, now the question comes, why did Ford want to sell Jaguar and Land Rover? Ford's own business of making taxes in that itself went into loss, in 2006 it lost 12.6 billion which is approximately ₹ 1 lakh crore, in 2007 there was a loss of 2.6 billion, then Ford said that our first priority which is in US one because of which we are known, lets take care of it brother in the affair of these two brands.
Sir, destruction is happening, so take out these two brands, generate some money and focus on main work, so wanted to take out both the brands, now in Land Rover's big, as I told, it was an iconic brand, always been profitable, gold standard, that's why always earned profit jaguar's luck was always bad jaguar not gave profit to anyone but bursting also reduced jaguar tremendously there is a joke in jaguar's big one that no one jaguar is let down two are let down why one It always stands in thunderstorms, then when Ford said that man, if I go out in the sale, then Land Rover is a profit table, everyone will take it, no one will touch Jaguar, and we will get rid of trouble only by this, so what would have happened normally? When it is said that we are both married or will do it at home, then Ford also sits and gives the lamp that brother, whoever wants to take it, both will study to take it, if they do not give one each, then when Ford has two daughters, Land Rover and Jaguar.
When Swayamvar happened, the king of different states arrived, Tata Motor also went to Mahindra and Mahindra also went to order, a lot of PE firms arrived GP Morgan's PE firm came and it felt like brother, you will be the king of different states, brother, it will be a Swayamvar, see who takes it, this Swayamvar had a dangerous bet, this JLR had 16000 employees and their union When it was made, they messed it up, they said look, PE firm is private equity. We will not sell it to them, we want to sell it, send it, send it to the company, but if we are a motor manufacturing company, then you will sell it to a motor manufacturing company. If we do 10 things, then will mess it up, like this the private equity funders who had come, brother, those princes had to return that this girl is not coming in the hands of Mahindra and Mahindra and in the beginning they started bidding and as soon as The level of the bid increased Anand Bhai said why fight with Tata ji, he is a man of the house so he also left and finally
Ford also said that among all the candidates who have come, he is the most eligible candidate, who easily accepted our conditions, who is our Will keep the employee happy too, he can be trusted, he is Tata, who is Tata's trust and Tata's respect is not in India, but in the whole world, brother, when Ford said, brother, we will sell to Tata Motors, then Tata The motor was obviously happy, the employees were also happy here, yes, this is a good decision by the Indian government. T was also very happy, the British government was also very happy,
Tony Blair said congratulations brother, it is good that Tata has sold it because Tata knows how to take care of the employee, so we are very happy that this firm has been sold to TATA. With folded hands, Bilford said, brother, you are doing us a favor by taking this car, you must have remembered a story from this word of favor, when the deal was done, this story went on for a long time; Doesn't talk story but everyone has come fact figure you will put in this video and the story was something like that in 1998 Tata Indica launch now Indica launch but its sale was low so it won't work this way Then TATA went to Ford has Brother, you take our car division, then he said, man, why did n't you come to make that tax, in the division, you are just a truck builder, just make only that, as a result, Tata was insulted by this Ford company.
The arrogance came down and the company had to be sold with folded hands and then finally the deal was completed on June 2, 2008 and as I told you newspaper headline umpire strikes back India rule britan jaguar is now Indian so what if the queen has kohinoor Jaguar and Land Rover is with us So like this Indians were feeling very proud But Britishers were not happy This is not fair, we use to rule on them and now they are buying our companies There are few of our shortcomings, we have to buy something like this, then when we talked to him, then his citizens came to the question that when a company like Ford could not run Land Rover in profit,
Jaguar could not run, then what is the status of brother Tata. He doesn't even have the experience of premium vehicles, now it must have come to your mind too, Why did Tata buy Ford if it was in loss? they know how long it is in profit and how long it is, how it is studied, carefully listened to a question Rahul ji, if Tata was to be bought So why buy this brand, there were many reasons, first reason brand was very good, it was recognized at the global level, secondly, its manufacturing facility was advanced, then Tata Motor will buy its plants, if it comes, we will also learn manufacturing techniques and R&D. Center was that too advanced, so The research and development that is going on, advance will also be available, then their Land Rover's XUV which is an extended version of their Safari, which is Tata Safari, said that if we develop ourselves, then how many years will it take us to know, here we are getting ready-made Till date, Tata has made buses, made trucks, made money on value, made money in the luxury segment, otherwise it has made a through entry in the luxury segment and a huge market, which was earlier closed, is now open and has global dealerships all over the world. Made more than 2600 dollars cheese made in 170 countries, then Deal was not just a company, it became a name of the whole ecosystem as whole in the world . there was name, dealer and tech The rest will make it profitable after buying Jaguar Land R.
When the first employee meeting was held and Ratan Tata reached to address all these employees, one thing was clear in everyone's mind that brother, some leader has come, now he has not bought the money. This is the new owner, now this brother will take our class and show one thing What a great authority I am and will tell us here is the plan follow Ratan Tata ji different man he didn't do anything like that he said no problem sir it is your company you have got a good run we are your owner new so what happened Not that we will run our role, you and we will run the company, by doing this he won the trust of the employees. Tata ji use to visit floors, the employees use to be shock and boss has arrived, it was a big thing for them because no director of Ford has ever come to the shop floor till date, otherwise there are big people, no, I will go round the shop floor of the employer.
Trust was built again, then they thought that they would bring a new CEO to Indian Co and put them on our head, they didn't already seat David Smith of this company you will only remain the CEO, you 25 years of experience of both Ford and Jaguar It is such that he is not a domineering man and a man who does little, after that things did not start working very smoothly because when this deal was done, do you remember what happened in June 2008 and two-three months after that September 8, Brother Lehman, the whole market went down and the whole Europe was devastated, North America was devastated, and this was the segment, this was the market when Jaguar used to buy Land Rover vehicles, completely zero sales, Tata Motor, whose profit in 2008 It was 2515 crores, in 2009 it lost 25 crores, a loss of ₹5000 crores Tata had to spend 4.5 thousand crores separately in addition to his initial budget in the year, when he went to the British bank or went to the European bank to get this money just to meet the expenses, first he was is losses around 2008.
Conditions were kept for the money Tata said, man, you are throwing tantrums too much, let it be we will take it from Indian Bank So a consortium of Indian Bank was formed, SBI led it and the bank together gave 500 million, about 4000 crores to Tata, for the whole turn round, it is not that Tata took Jaguar in bad condition and fixed it, took it from him in bad condition Ratan Tata ji also came in bad condition and then rectified it, first of all, to turn it on, Ratan Tata ji He hired a German agency Then he hired KPMG at global level so those who are our participants of vyapari 2 CEO , those who have attended advance class or work in the bootcamp together remember what we talk about Is that brother, your cost cutting is necessary when a figure like Ratan Tata is in the favour of cutting.
Which country's leader and which farm radish are you What is the need of a consultant, business can be run easily who ran the business for 150 years, when there is a problem, when they also hire consultant, then from which farm we have radishes, so here is a message for those people who have 100 times to give 99, just think, what did you do in tight cutting, first of all sitting on the labor front , he said you have all understood, look, you know the condition of the company was already very bad and now it has become very bad or you say So I took out more than half of you and bundled everything in the factory and you support me The company can make a profit table and made some agreement after understanding the labor, but before it came, they made a convention that if you work 40 hours, you will have to work 3 hours extra, in this you will get salary on regular I will not be able to pay, I will have to pay, I will have to pay after stopping the salary for two months, seeing in pieces, the labors said it is okay, sir, some of the old inefficient laborers, 2000 laborers were also removed from their jobs, some were inefficient people, they were forced to go on leave.
VRS was given to some was given the year By doing all these things they adjusted the total manpower by 32% and earned a total saving of 68 million pounds i.e. about Rs 680 crores Invested heavily in research and development in R&D Industries standard is 5% of their revenue Tata has invested 14% to make a new model which is fuel efficient, which is fast and according to the Contemporary model, the third new market has been developed .from America or from their European Now they have banded from this market, so they developed the market in China, they developed in Russia, they developed in Latin America, then the total sale of Jaguar which at the time when they bought used to be 1% of the total sale, it came from these places. % Started in 2009 2017 Time Ladies and Gentlemen Take heart Sale Kar Di Tiny 34 Billion 2 Lakh 31 Thousand Crore Sale In Tata Group At present Tata Motor has 80 thousand employees out of them 35000 are only in Jaguar and Land Rover and one fact I forgot to tell you when Tata Motor sold Jaguar Land over Had bought Jaguar Landover was bigger than Tata Motor, so in this way Tata bought Land Rover Jaguar and turned it around and the lesson we can learn from this is that lesson number one, you will get the heart of your employee as much as you want.
Nothing happens by becoming your leader when heart to heart will meet and then the result will come second thing you have to learn that no matter how high your tag is your cost should always be low if your casting is not loan how can you cut If you are not paying attention, no matter how big you are, then tell me sir, if you want 70%, then you should try to get 71%. Always in search of new products and new markets, Tata Motor says that everything is fine in India, but today the global market is hit. Have to go to market, search, find, reduce, find, let's get Jaguar land, it is sold well in Europe and America, what to sell, find China, find Russia, develop the whole market, then you always want to increase your sales, either develop new markets or new products.
Develop or move in new segments Tata was in money on value Tata went in luxury Tata was in India Went out of India Outside was in a continent Got hold of a different continent So all these things that you can learn and business Coaching or business consultant if you want to know things a lot how study is going to come there you will get things and this is not my first blog in Tata series before that 8-10 blogs have come so if you want to know about study business of Tata If you track then subscribe my channel now on playlist you will get everything you want if you are interested in watching full video and have real knowledge of business finance then don't subscribe to this channel otherwise what about unnecessary crowd Jai Hind once again to Janata Janardhan thanks to this video who just has a small request sher too much to do
